8 Tools for Connecting with your Borrower #2

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Many borrowers in today’s competitive market will choose their loan officer/lender combination based on “feelings”. Who did they “feel” wanted their business the most? Who did they “feel” they made a connection with? Marketing is crucial for establishing a connection and trust with a potential, current, or future borrower—but just shooting off emails from a static marketing list won’t do it anymore. The average person is repelled by cookie cutter messaging and will likely skip over content they see as generic and irrelevant to them. To show this borrower that you want their business, you need to show that you know who they are and what they’re looking for. Introducing our second tool for connecting with your borrower: Dynamics Marketing with Mortgage365, a smart marketing system that takes automation and makes it personal. #digitalmortgage #marketingtech#digitallender

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